Netflix stated that consumer engagement with video games on the service tripled in 2023. “[Despite] video games nonetheless being small, and definitely not but materials relative to our movie and collection enterprise, we’re happy with this progress,” the corporate stated in its earnings report on Tuesday. For example, the corporate pointed to the addition of the Grand Theft Auto trilogy to the service final 12 months, though it is not clear how a lot the trilogy, which solely arrived on Netflix on December 14, helped drive engagement within the remaining two weeks of the 12 months.
Netflix stated that Grand Theft Auto has develop into its “most profitable launch to this point” when it comes to installs and engagement. It didn’t say how many individuals had downloaded the trilogy because it was launched on the platform, nonetheless. Some prospects had signed up for Netflix simply to play the Grand Theft Auto video games, the corporate stated.
That’s an enormous change from 2022, when and evaluation from Apptopia and CNBC revealed that lower than one p.c of Netflix’s prospects have been enjoying video games, which the corporate had made out there to anybody with a Netflix subscription a 12 months earlier. Regardless of the sluggish uptake, Netflix continued including video games to the platform. It’s rising gaming library contains in style titles like Hades, Useless Cells, Braid, Dying’s Door and Katana Zero, in addition to video games resembling Oxenfree II: Misplaced Sign, which it developed by itself after buying indie developer Evening Faculty. The platform additionally contains video games based mostly by itself in style unique exhibits like Cash Heist and The Dragon Prince.
Past gaming, Netflix stated that it added 13.1 million subscribers within the final three months of 2023, the best variety of subscribers it has added because the explosive development it skilled through the pandemic. The overall variety of Netflix subscribers world wide is now 260 million.
This text initially appeared on Engadget at https://www.engadget.com/netflix-says-that-game-engagement-tripled-in-2023-224130242.html?src=rss
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